End-To-End with Shape Up: A Real-World Case Study

Here's a new case study, showing a project end-to-end. It's about 30 minutes, and you'll see every step from choosing the initial idea through framing, shaping, and building.

Pay special attention to how different roles are involved at different stages, and how we consciously target the unknowns we need to solve next at each step.

You can also watch it on YouTube. Here are timestamps:

00:00 - Framing/Shaping terminology and assumptions
02:47 - What is Shape Up
03:38 - Basecamp vs. more typical real-world teams
Case study:
04:49 - Simple kanban for framing/shaping checkpoints
05:11 - A candidate from top leadership with unanswered questions
06:55 - Framing the problem/outcome with an SME
10:34 - Why I need to shape before jumping forward
11:35 - Shaping session with a senior engineer
15:29 - Back to framing with the SME
17:42 - Shaping session with the senior engineer and SME
19:19 - Writing it up for kickoff
20:57 - Kickoff with the team
21:30 - Mapping out vertical slices (scopes)
23:54 - Wiring first, high fidelity last
25:17 - The launch brief
26:01 - Reflection: Roles involved, progressively getting warmer
26:28 - Reflection: Long stretches of autonomy and spiky live sessions
27:53 - Misunderstanding about pitches. Shaping one thing per time box.
29:12 - Questions, Shaping in Real Life Series

Timeline graph for reference: